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Facebook API for listing data, listing search, reviews and social media data

Get listing data, listing search, reviews and social media data from Facebook through one API, in the same format as every other platform Zembra supports. No Facebook account needed, pay per use.

Start with Facebook for free API documentation

Facebook

Facebook data, one standardized API#

Get listing data, listing search, reviews and social media data from Facebook through one API, in the same format as every other platform Zembra supports. No Facebook account needed, pay per use.

ServicesListing Info, Listing Lookup, Reviews, Social Media
IndustriesContractors, Corporate, Dealerships, Experience, Financial Services, Healthcare, Hospitality, Legal, Local Businesses, Property Management, Real Estate, Restaurants, Social Media, Travels
Rating scaleRecommend or not (older reviews: 1–5 stars), also returned as 1–5

At a glance

No Facebook account or credentials needed
Listing Info available
Listing Lookup available
Reviews available
Social Media available
Same response format as every other platform
Pay per use, no commitment, no minimum

Services

What you can do with Facebook#

Listing Info #

Learn more Docs

The listing as it appears on Facebook right now: name, address, phone, website, hours, photos, rating and review count.

Examples: Example listing

Listing Lookup #

Learn more Docs

Find the Facebook listing of a business from its name and address, or confirm that a listing is the right one.

Find Search the platform for a business from its name and address.: Yes
Match Confirm that a listing belongs to a given business.: Yes

Reviews #

Learn more Docs

Every review of a Facebook listing, with rating, text, author and owner replies, collected once or monitored for changes.

Native rating scale Also returned on a 1–5 scale, like every platform.: Recommend or not (older reviews: 1–5 stars)
Provides edits Earlier versions of edited reviews are returned.: No
Precise timestamp The exact posting date and time, not a relative date like "2 weeks ago".: Yes
Direct link to each review A URL that opens the review itself.: Yes
Direct link to reply A URL where the business can answer the review.: Yes
Text can be empty Rating-only reviews exist: text is null.: Yes
Hidden or not recommended reviews Reviews the platform filters out are returned and flagged.: No
Chained pages Each page of reviews needs a token from the previous one, so pages are fetched one after another and a full pull takes longer.: Yes
Owner replies Public answers from the business.: Yes
Review photos Photos attached to reviews.: Yes

Listing URLs

Which Facebook URLs you can send#

Send the listing's address as you see it in your browser, or just its slug: Zembra recognizes every form below and treats them as the same listing.

Accepted format	Note
`https://www.facebook.com/premiatofornocantoni`	Full URL
`premiatofornocantoni`	Slug
`830214057037039`	Slug
`https://www.facebook.com/830214057037039`	Full URL
`https://www.facebook.com/pg/premiatofornocantoni`	Full URL
`https://www.facebook.com/pages/Sugar%20Factory/585288898581293`	Full URL

Good to know

How Facebook data behaves#

Recommendations instead of stars #

Facebook reviews are recommendations: recommend or don’t recommend. Only older reviews have a 1–5 star rating, and text is optional.

Pages restricted to logged-in users cannot be collected #

Some Facebook pages, and their reviews, are only visible to people who are logged in, often because of the page’s age, country or other visibility settings. If you can see the reviews, it may only be because you are logged in to your personal account. Try the same link in a private or incognito window. Zembra only collects reviews that are publicly available without logging in, so a restricted page returns 0 reviews. The page owner has to open the page to everyone before reviews can be collected.

Fewer reviews than the count shown #

The review (recommendation) count Facebook displays often includes hidden or private reviews, so it can be much higher than the number of reviews anyone can actually see. One page showed 569 reviews, but only 101 were visible on the page. Zembra only collects publicly visible reviews. As a result, the “native” count reported by Facebook and the number of reviews Zembra can return will often differ, and that is expected. Also check that you monitor the right page: a business can have several Facebook pages or vanity URLs, and the one you entered may not be the one with the reviews.

Facebook API status #

Live availability and response times of the Facebook integration, checked continuously.

View status

FAQ

Facebook API questions#

Do I need a Facebook account or API key?

No. Zembra collects public Facebook data for you: you only need a Zembra API key, and you pay per use, with no subscription or minimum. #

Which Facebook URL do I send to the API?

The URL of the listing as it appears in your browser, or just its slug. Every accepted format is listed above under Listing URLs. #

What can I get from Facebook with Zembra?

Listing Info: The listing as it appears on Facebook right now: name, address, phone, website, hours, photos, rating and review count. Listing Lookup: Find the Facebook listing of a business from its name and address, or confirm that a listing is the right one. Reviews: Every review of a Facebook listing, with rating, text, author and owner replies, collected once or monitored for changes. Social Media: Profiles, pages and posts published on Facebook, and the content they stream. #

More platforms

Same API, same format. See every supported platform.